• Concept
Capture d’écran 2022-11-14 à 12

Understand Nike’s vision and creative process. Starting with consumer : Trend report, consumer insight & profils. Key long term project on Parisian consumer. Translate it into a product briefing and design to target the right consumer. Design: Brings to life the seasonal category creative direction through apparel design and innovations that are trend relevant to the category consumer.

How can Nike & Jordan deliver product that connects more authentically with the Consumers in Paris ?

Consumer insight

FOCUS GROUP, NIKE’S CONSUMER, TRENDS, PRODUCTS INSIGHT Malorie Pourches, Guillaume Dogo, Eladji Gueye, Andy Ntobo, Adrien Lalaire & Florian Dalat Paris Nike House of Innovation

Capture d’écran 2022-11-14 à 12

Capture d’écran 2022-11-14 à 12

Trend reports

Trend report 2022 related to emerging trend in europe and relevant for Nike consumers : Beads, Patchwork, Red, Sportmotor, 3D shoes, Bloke Core.. Credit : Piadelcarmen

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